How to use branded stationery as a marketing tool
15 November 2018
Using branded stationery as part of your offline marketing mix is a great way to showcase the breadth of your brand in a subtle yet effective manner.
Whether you’re trying to engage your customers, keep peers sweet, or build brand awareness, a branded cotton shopper, planner, or water bottle may be just the tool you need. By rewarding your clients and peers with a little bit of your brand that they can keep, you increase brand loyalty and strengthen long-term relationships.
And by comparison, branded stationery is a fairly cost-effective offline marketing tool. It’s also one of the few marketing channels that offer a substantial boost on cost per impression – people are far more likely to pass on branded merchandise to a friend than they are to forward a promotional email or letter.
According to the Chartered Institute of Marketers (CIM), one of the most important elements of a successful marketing mix is the inclusion of partnerships. We work in an ever more collaborative sector, where advocacy and affiliation are two factors which may convince a potential client to become a loyal customer.
For example, when clients of your peers or partners are served tea in a mug with your brand on it during a meeting, you’re already well on your way to establishing brand awareness and credibility in their mind.
Add personality and interest to the workplace
Office cupboards and drawers can become dumping grounds for various mismatched items of stationery, merchandise, and other print products.
By utilising a strong, consistent branded approach to your internal stationery choices, you show clients and employees alike that your brand identity is strong (as well as visually appealing). This is a subtle way to showcase your brand, but an effective one all the same.
When it comes to putting a face to your brand’s name, there’s no better way to network than to attend sector-specific exhibitions, conferences, and trade shows. And with branded promotional stationery, you can give the people you meet something to remember you by.
Of course, business cards are important and should not be underestimated – they’re still the leading print marketing tool used by professionals, especially within B2B circles. However, offering branded freebies to the people you meet at events is an excellent way to maintain a sense of credibility in their mind.
Step away from the norm and look into printing a varied range of branded freebies – from Rubik’s cubes, lanyards, and sticky notes to keyring torches, promotional mints, and heat packs.
Of course, it’s important to choose items that suit your business – a health food company might find that giving out branded sweets as a freebie is going to send pretty mixed messages to potential customers or clients.
Branded stationery from Northern Print Solutions
If you’re looking to increase your offline marketing reach and employ some new tactics, get in touch with NPS to discuss your branded stationery project.
We pride ourselves on high-quality products and an exceptionally fast turnaround, so you can rest assured that your branded merchandise will give your customers and peers the best first impression possible, as well as leave a lasting impact.
Plus, we’re able to source the weird and the wonderful – if you have an idea we want to hear it! Get in touch with the NPS team today and see what we can do.